Website | Branding | Strategy | Tone of Voice | Content Marketing | Merchandise
Website | Branding | Strategy | Tone of Voice | Content Marketing | Merchandise
A brand that needed a little rewiring
MAK Electrical Solutions knew their stuff. From intelligent lighting and smart home technology to complete electrical installations, they had the knowledge and experience to deliver.
The problem? The brand wasn’t doing their expertise justice.
Based in Guildford, Surrey, MAK needed to connect with homeowners investing in premium properties and careful design. Their brand needed to reflect the quality of their work and appear to an audience that valued the finer details.
That’s where Cubby came in.
We got to the heart of what made MAK different, developing a clearer brand position, a refreshed visual identity and a distinctive voice that reflected the expertise behind the business.
The result? A brand with more personality, a sharper point of view and a whole lot more spark.
A fresh perspective on the brand
Our relationship with MAK started with a recommendation from Clubhouse Gym, a client we'd previously worked with on its branding, visual identity and website. MAK had been carrying out electrical work for the gym, and one recommendation later, we were ready to make a connection of our own.
Before getting creative, we got strategic.
We wanted MAK to sound knowledgeable without being cold, authoritative without being stuffy and premium without losing its approachability. We stripped away unnecessary jargon, making its services easier to understand and ensuring every word had a purpose.
With the foundations in place, we turned our attention to the visuals. A refreshed black and blue colour palette brought professionalism and reliability to the identity, creating a polished, confident look.
Bold thinking, down to the last wire
It's the little details that make an experience unmistakably yours.
We explored ideas for branded stationery and merchandise that would bring MAK's identity into the real world.
One idea we loved? Branded stickers for wiring.
When someone moves into a property, knowing who installed the original setup can be useful. A branded sticker could help identify the installer, putting MAK's name in the right place long after the job is done.
It's a small idea with a practical purpose, and exactly the kind of thinking we're here for. Great creativity isn't just about making things look good, it's about making the details work harder.
Making the whole brand click
The final piece was bringing the brand to life online.
We designed and developed a new website that brought everything together in one cohesive digital experience, making it easier for visitors to explore MAK's services and understand what sets the business apart.
The result? A polished, user-friendly website that gives MAK a stronger digital presence and makes its range of services clear from the first click.
