Defence and security marketing

Our team has been supporting the defence and security sector for over a decade.

We have worked with an abundance of international organisations including Hesco (UK/Poland), MARSS (UK/France/KSA), DIRICKX Systems (UK/France), BlueRidge Armor (USA), Impact Innovations (USA), Koppoti (USA/Finland), Videcon (UK), Kenno Tech (Finland), NP Aerospace (UK) and many others.

We have marketed drone detection software, body armour, expeditionary barriers, command & control units and temporary ballistic-proof aircraft hangars.

We understand how to best present defence organisations to the outside world.

We understand your customers, and the importance of trust: of products, and in partnerships.

Overview

Defence & Security is a vital sector. Lives quite literally depend on it. When it comes to helping our clients succeed in it, here are some things we have learned:

- Marketing any product or service comes with additional, sector-specific challenges. Sensitivities about what can and can't be made public, and certain political and social complexities of operating in the sector, must constantly be navigated.

Control the narrative

Defence organisations need to control the narrative between themselves and their customers.

You need to be visible. You need to be where your customer is, especially if your competitor is there too.

You need to look slick and smart, and feel premium.

Your customers are looking for the most suitable product, and the most appropriate price. Your branding, and the narrative it embeds, can help shift someone's opinion on what those are.

"From the very beginning, Cubby Studio has been instrumental to our brand's success. The team took the time to understand our complex requirements, helping us build, launch, and manage our brand with a first-class service. Their work in graphic design, visual identity, digital marketing, and media support has been outstanding. We look forward to our continued partnership." Mike Pickup, Engineering Design Director, DIRICKX Systems

Why Cubby Studio?

Well, we have been there and done it, and left a trail of very satisfied customers.

We are responsive, and we understand the complexities of the sector and therefore how to help you position yourself with your customers. We can help you compete against similar organisations.

We understand the importance of Corporate Social Responsibility (CSR) in defence and security.

We have 10 years' experience of designing, innovating and managing presences at the major trade shows: a decade's worth of DSEIs, IDEXs, Shot Shows, AUSAs, WDSs and SOFEXs.

We give love and attention to the reputation of your brand, to your visual identity, to how things look, what words are used to describe it, and how this makes your customer feel.

Work examples

"Cubby Studio is an awesome company to work with and a powerful force multiplier. When Koppoti came into existence, I really didn't have a marketing plan or logo or webpage. One phone call with Cubby fixed all that. The ROI on any spend on Cubby is instantaneous." Jeremy Gray, Founder & Consultant, Koppoti